retail.1012x795-cropx187y0-is.150x0-is-pid1102Looking to the future, the Millennials and Generation Z will have the largest share-of- wallet, requiring organizations to leverage customer demographic data to segment and reach out to segmented customer bases in a personalized manner. When you apply demographic insight with the customer data captures you have, your organization will be able to create meaningful marketing messaging, a brand experience that is aligned with customer needs and responsive, individualized support services that make customers want to take the journey again and again.