Product Research

Understanding your growing customer base is important to achieving your revenue goals.  We help you survey for product affinity against different market segments to create a campaign strategy that gets to the heart of your customers.

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COMPETITIVE ANALYSIS

In determining a marketing strategy, it’s important to analyze your competitor’s strengths and weaknesses and understand how customers respond to them. Business Intelligence & Analytics can help you create competitive advantages that empower your offering and strengthen marketing campaigns.

We help you examine the key elements of your competition

  • Customer base
  • Market share
  • Market perception
  • Marketing campaign themes/materials/reach
  • Marketing channels
  • Products and services
  • Pricing

 

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Marketing Segmentation

We enable you to target specific customer segments across the optimal channels to gain the highest ROI possible.

First, we analyze customer data for behavioral and attitudinal insights and do competitive benchmarking to help you provide the right level of engagement. By evaluating customer transaction levels, the amount and frequency of purchase and how your customers feel about your CX – we help you determine the best ways to engage them.

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Customer Profiling

We empower you to have rich segmented or 1:1 conversations with your customers, enabling you to create personas that speak to their goals and pain points. With the sea of data that you have at your fingertips, it’s key to know which customer data points to use and how to use them, so you can provide useful, engaging content.

CLOSED LOOP MARKETING

We help you close the loop between marketing and revenue by implementing business processes that leverage data and insight across channels.  This enables your sales and marketing teams to learn from campaign results and better optimize how they reach out to leads and prospects as they close the loop on results achieved.

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