Making Self-Service Work for your Customers

Making Self-Service Work for your Customers

Mark Pendolino Mark Pendolino | Wednesday, January 29, 2020

A photo of shopping baskets at a Sephora recently went viral. Grab a red basket and it means “I would like to be assisted“, and a black basket indicates “I would like to shop on my own“. Indicators of the new customer self-service reality.

Continue Reading »

What’s the Difference Between CEM and CRM, and How Can They Work Together For My Business?

What’s the Difference Between CEM and CRM, and How Can They Work Together For My Business?

Mark Pendolino Mark Pendolino | Monday, April 17, 2017

Customer experience management (CEM) and customer relationship management (CRM) are not one in the same. While both concepts are crucial elements of keeping your customers happy, and have technological solutions for gaining insights on your customers through the power of data, they are different as it pertains to managing your customer and prospect base.

Continue Reading »